Is it possible to predict a trend? How can fitness companies stay current if they’re always looking ahead? Staying relevant is important to community gyms and commercial facilities – where having the latest and greatest fitness innovation is at the top spot of every meeting’s agenda.
Freemotion, a part of the ICON Health & Fitness family of companies, seems to have this trend-casting thing down. Not only was Freemotion the first company to introduce cable-based strength training, their Incline Trainer was the first commercial-grade treadmill to hit 30% incline and a -3% decline.
Just how–and why–is this Utah-based company getting the jump on the latest fitness trends? They listen, they learn, they research.
Now the latest machine to hold the title of “trend setting” is the Reflex Treadmill. Freemotion spent over two decades developing the Reflex Cushion Deck – the one of a kind material that bounces back on impact. When the foot hits the deck, it “gives” more than standard treadmill decks and propels the foot back up resulting in a zero gravity-like running experience.
Imagine a suspension bridge. It’s flexible, it moves under force and is directly impacted by the people who are on it. The suspended-deck design of the Freemotion Reflex Treadmill doesn’t make absolute contact with the frame underneath it. The deck is held in place by the front and back, creating a space between the running deck and the machine frame so when a person is running on the Reflex Treadmill, they’re not just running on a belt stretched on fiberboard.
Working back from injury
Sometimes the biggest challenge of an athletic injury is having the confidence to get back to an exercise routine. Fear of re-injury can prevent people from resuming healthy lifestyles and can impact their overall health in the long run, if the fear continues.
The revolutionary design of the Reflex Treadmill – and the material that makes up the running deck – was created for exercisers who need a gentler running surface on feet, knees, hips and backs that were injured at one point in time.
The Reflex Treadmill’s suspended deck doesn’t directly hit a frame underneath, resulting in a less jarring run with less impact on the runner’s joints.
Secondly, the material that the running belt is made of has extreme flexibility – along with a superior, non-slip grip. Designed to “give” on impact, the deck bounces back up under the runner’s weight and helps propel them back up – creating a unique feel that is different from any other treadmill on the market.
Non-runners will run
Even though everyone knows how to do it; running can be intimidating. There are certain factors that contribute to a successful run. Feeling comfortable in your body while running, setting and meeting a goal, and the accomplished feeling when the run is over.
The design and innovation of the Reflex Treadmill has contributed to the business success of the number one HIIT-franchise in the world. Leaders of that company say the Reflex Treadmill is what makes their workout experience unique, progressive and successful.
Adding to the functionality of the Reflex Treadmill is the 1-STEP™ controls. This creates the perfect HIIT training opportunity – trainers can call out commands (“Left hand 6, right hand 4!”) and members can easily understand the directions and hit the 1-STEP™ controls to instantly get to the requested incline and speed – without pushing buttons multiple times.
Members who don’t run think running is exhausting. They may feel heavy, uncoordinated and not enjoy the way their feet hit the deck every time. That’s why having non-runners try the Reflex Treadmill is a completely new experience – non-runners run on the Reflex. They run because they feel successful at running; they don’t get immediately exhausted because the deck gives them a “boost” to help them take that next step forward.
Non-runners meet their goals and keep coming back, because of the running deck on the Reflex Treadmill. They get the results of a traditional jog, run or sprint but with a new element of fun that creates an easier run than on other machines.
Creating a community around success
Members who experience successful workouts at the gym want to keep feeling that success. And that’s why they will keep coming back. Innovation is a major pull for fitness centers, but personal success is the biggest draw. With the Freemotion Reflex Treadmill, members get that satisfying feeling of success – along with a workout that’s kinder to joints, fun to use and emanates success